Thursday, June 7, 2007
eBay Takes on Google's Audio Ads
As reported by the Wall Street Journal and New York Times, eBay will be expanding it’s MediaMarketplace ad auction system into radio time through a partnership with radio ad auction startup Bid4Spot. eBay started MediaMarketplace last year to sell ad time on national cable networks for a coalition of well-known advertisers, including Home Depot Inc., [...]
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