According to recent Compete data, digg has overtaken Facebook in number of unique visitors. According to May 2007 data, digg had 22.6 Million unique visitors, while Facebook had 20.2 Million.
Source: Compete
If we compare this data though to official registered user stats from digg and Facebook, the story is very different. When Facebook announced their platform, it was revealed that they have 24 million "active" users. The most recent digg stats I could find were from a Kevin Rose blog post on 7 March 2007, in which he announced that Digg had just reached one million registered users. So while the Facebook data seems to correlate with Compete (approximately 1 unique page view for each registered user), digg's data is much different. If Compete's data is accurate, then that means there are 22 unique page views to each registered digg user. Which suggests that by far the majority of digg's users are not registered users. I find that hard to believe - not only that digg has 22 Million monthly uniques, but also that they have more monthly uniques than Facebook. digg is still a very techie user base, whereas Facebook is seemingly far more mainstream.
Also, if you look at the growth patterns according to Compete's data, it is quite extraordinary:
Source: Compete
That above graph says that digg grew 1400% in unique visitors over the past year. That is hard data - and if we accept it is true, then the conclusion is that digg has succeeded in going mainstream, which was its stated aim when it expanded beyond Technology stories in June 2006. Yes, one year ago. So has digg actually grown by 1400% in a year, since it expanded its content focus beyond tech? The Compete data suggests it has.
What do you make of this data? Is digg really more popular than Facebook?
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