Microsoft Acquires Advertising Exchange Platform AdECN

Microsoft announced today that it had agreed to acquire AdECN, an advertising exchange platform company based near Santa Barbara. AdECN offers a real-time, auction-based, neutral exchange for online display advertising that works in a similar way to stock exchanges. A member of the AdECN exchange buys on the exchange for its advertisers and sells on the [...]

[via] TechCrunch