Sunday, October 7, 2007

Survey: Young Adults Think Facebook is #1; Women More Into it Than Men

A new survey released this week by the marketing analysts and consultants at Anderson Analytics found that Facebook is now the #1 most liked website among US respondents between the ages of 18 and 24. In other words, it's not just tech bloggers talking about Facebook all the time.

The sample set for the survey consisted of 1,000 young people suckered into answering questions and viewing ads at the "analyst" company's website,, and 500 Facebook users - for a total of 1500 respondents. Perhaps our headline should then read "Young Facebook Users Think Facebook is #1." The release is here, I found it via Kathleen Mazzocco.

Last year's #1 spot was held by MySpace and presuming the study surveyed 1/3 of its respondents on Facebook then as well, this is a big change. I can say anecdotally that everywhere I look I see laptops (other than mine) on Facebook all the time. You can read our in-depth comparison of MySpace and Facebook here.

Gender Differences

Gender differences in the survey were marked; use of social networking sites was twice as high in self-identified women as it was in men, only 33% of women said they were satisfied to use just one social networking site and MySpace was the #2 favorite for women while falling out of the top 5 for men.

The survey's authors say they believe this shows that the social networking world is set to change drastically when today's youth replace contemporary adults in the workplace. Social networking is currently believed to be much more common among adult men.

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