Thursday, October 11, 2007

Tales From The Deadpool: Amp'd Mobile's Sordid Remains

This is a New York real-estate story and one of marketing excess. It’s about Amp’d Mobile, the too-hip-for-its-own-good virtual mobile carrier that filed for bankruptcy last June after burning through $360 million in capital. A lot of that money was spent on things like MTV ads to attract 175,000 young, urban customers. The [...]

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