Saturday, November 10, 2007

Study: Pre-Rolls Suck. (But What's Better?)

From the Department of Duh: A recent study by IBM, titled “The End of Advertising as We Know It,” found that 40 percent of the 2,400 consumers and 80 advertising executives it surveyed found ads during an online video segment more annoying than any other format. Particularly egregious are pre-roll ads, those 10-to-30 second video spots shown [...]

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