Friday, May 18, 2007

Microsoft Pays $6 billion for aQuantive: Massive Ad Network Consolidation Is Occuring

Breaking: Microsoft is acquiring advertising network aQuantive, the parent company to Avenue A | Razorfish, Atlas and DRIVEpm, for roughly $6 billion in an all-cash transaction, the company said this morning. aQuantive is a public company (AQNT) and had a market cap of just $2.8 billion as of yesterday. The acquisition price of $6 billion is [...]

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